in a digital environment. they are interesting -- they are interested in supporting brands. i think they are interested and still willing to pay for experience. experiences are different than access. to be a little bit more precise about this, the old model used to be you give us $35 and we give you 20 issues of print. for a very long time, until the web and all the business models were disrupted. now, our model is you give us $35 and you get print but you also get our experiential products. it did -- the digital colom is all the things i was talking about before. unlimited access, commenting, several things in that list. you get access to subscriber- only events, which we are doing at least once a month in major cities and some secondary markets, ann arbor, austin, places where there are a lot of people interested in the type of journalism we do. whether or not that will be enough is an open question pri is certainly part of the trend where journalists are not just researching and writing. they are researching, writing, promoting, engaging in dialogue, and being important p